Company Identity
An identity is made up of many components including name, logo, straplines, signage, photography style, colour schemes and house fonts.
An identity should express brand personality, communicate the organisation type and create a feeling of confidence and clarity amongst customers, staff, suppliers and associates.
We create identities for new ventures, and review and overhaul identities for existing businesses. Common scenarios include businesses in start up, going through a period of change, entering new markets, or repositioning their products.
