The Ocean2012 Coalition commissioned us to create a series of animations, launched in European Fish Week 2010.
The series included 3 different banner adverts to be embedded on 3rd party sites, as well as the main campaign animation – driving viewers to an online petition.
The whole series was produced in 8 different language versions. Key creative challenges included balancing clear, concise captions with information graphics, whilst maintaining a cinematic and atmospheric style, and conveying a large amount of scene-setting information within a short timeframe.
The blockbuster-style soundtrack was composed and produced in-house by Alan Miller.
More:
