Underpin & Makegood Identity
Our brand discovery process highlighted the need to visually represent the U&M Group structure, and to convey the structural engineering expertise upon which the group is founded.
Using an isometric style we created a ‘floor’ device for each company. The floors can be stacked together as a single building to rpresent the group, showing the full range of building service expertise. A discreet visual reference to the original company logo was also included.
Work Included
• Identity family, comprising logos for the group and the four child companies
• Bright, high-impact colours for visibility on vans and signage
• Single-colour logo variations for use on clothing & hard-hats
• Core business stationery
• Display advertising
