Underpin & Makegood Brand Discovery
Undperpin and Makegood are a long established firm of subsidence specialists. The company also has several subsidiaries offering contract scaffolding, traditional building services, basement construction and brickwork renovation.
The discovery process for the U&M Group started with considering the relationships of the Group’s component companies, both internally and from a client’s point-of-view.
The group had grown organically from the parent company, leaving the overall relationship between the new companies unclear. There was no obvious way for the staff to cross-sell services to existing clients, who were often unaware of the group’s other activities.
Creating a coherent structure was a a priority for later work. We created a ‘brand map’ showing each of the companies and their primary and secondary audiences, which enabled the client to identify areas for potential growth.
Work Included
• Development of brand family
• Creation of 5 company identities
• Application of identity including clothing and vehicle livery
• Design & production of all marketing materials
• Design & production of website
