Pozitube Branding
Pozitube is a system of steel tubes and brackets which can be used to build all manner of racks, frames and storage units.
Primarily used in the manufacturing industry under the name LeanTek, Archipelago was tasked with re-branding the product for the UK retail market.
The first part of the branding project was to generate a distinctive, trademarkable name for the product.
Work included
• Brand Discovery
• Product offering development
• Name generation
• Brand platform creation
• Brand identity design
• Marketing campaign co-ordination
• Marketing materials design & production
