People Development Team Marketing Materials
People Development Team is an award-winning learning and development organisation with clients throughout the UK and Europe.
PDT produce a wide range of marketing materials, training materials and seminar packs, all tailored to individual clients. Managing the consistency of these materials in-house was an issue for PDT so Archipelago were brought in to audit, rationalise and re-design their entire range.
The solution was to identify their key training products (Leadership, Team building, Outplacement etc) and create a range of pre-printed ‘blank’ leaflet shells, which along with bespoke software templates allow short-runs of printed materials to be produced in-house.
Work Included
• Audit of all printed materials
• Identify key themes for product grouping
• Identity enhancement
• Art direction
• Re-design of all core materials
• Template design and production for in-house use
• Stationery design
• Exhibition stands
