Archipelago

Maison Moti provides rehabilitation and supported living services for people with mental health or behvioural issues. In order to create an effective identity for the organisation, we needed to explore the relationships between the different audiences that needed to be addressed.

We created a matrix showing around 12 audience types and their key priorities. We investigated and distilled the attitudes and values that drive the company, so that subsequent identity work could reflect the true nature and ‘personality’ of the company.

Work Included:

• Brand Discovery
• Audience Analysis
• Creation of Identity Brief

“Through their discovery sessions they were able to help us identify what the new brand should be by determining who our various stakeholders are and what common messages we wanted to convey to them. This resulted in the design and launch of a new brand, strap line, web site, brochure and stationary all of which has establish a clear and relevant identity for the company.

We are extremely proud of our new identity and brand and feel an increased sense of confidence to market our services.

The feed back that we have had since the launch of the new company identity has been tremendous. Comments range of how the new look is more in keeping with the actual culture and feel of the company to how it better illustrates the range of services offered.”
Mostak Ahmed, Managing Director