Fairplay Branding
Fairplay is a new, online Estate Agency whose sole aim is to make the process of buying and selling property transparent, stress-free and above all, fair.
Archipelago was tasked with naming and developing the ‘Fairplay’ brand concept. The identity conveys a feeling of light and space and openness – the qualities which you may look for in when purchasing a property.
Work included
• ‘Fairplay’ name generation
• ‘Fairplay’ brand concept
• ‘Estate Agents you can trust’ strapline
• Brand identity design including logo and straplines
• Marketing materials design including signage
