CBT Partnership Branding
The Cognitive Behaviour Therapy Partnership is the leading centre for psychological therapies in Hertfordshire.
Communications within the field of psychotherapy need to be sensitive and professional, without shying away from the massive personal impact that therapy can have.
Archipelago was employed to create an identity which would convey a sense of human potential, as well as the scientific and academic gravitas behind the subject. Previously trading under the senior partner’s name, the work began with re-naming the partnership.
The open door identity is loved by staff and clients alike and grabs attention particularly in its die-cut form.
Work Included:
• Brand concept
• Name generation
• Identity design
• Website design & production
• Materials design & production
