British Waterways Literature Design

British Waterways is a public corporation responsible to the UK Government and Scottish Government. They care for 2,200 miles of the country’s canals and rivers. Their remit is to maintain and manage the waterways.
As part of this remit, British Waterways produces a huge range of printed materials, including guides, maps, tourist information, boating information and suchlike.
Working within the client’s strict brand guidelines, Archipelago has designed and produced many pieces of printed literature. We have also designed identities for specific campaigns such as their ‘Two Tings’ cycling safety initiative.
We are proud to have been on BW’s design roster since 2001, and have adapted to several structural changes within the organisation.
Work Includes
• Graphic Design
• Illustration
• Mapwork
• Campaign identity design
• Copy editing and structuring


